Share 'Who's Re-Inventing and How?'

I feel the recession. Do y'all? What are you doing in response? I doubt you're waiting for Barack to fix everything? I'm narrowing the definition of what I do and focusing but I can't hold up myself as a shining example of success. Some people are re-inventing themselves. Are you? Here's just one example: Lemons. Has the challenge made you more innovative? If so, in what way?